How to use data-driven recruitment to make better hiring decisions

What is data-driven recruitment?

Data-driven recruitment is an approach that uses analytics to improve hiring decisions. By monitoring key recruitment metrics, such as time-to-hire and cost-per-hire, it adds analytical weight to the more qualitative factors of understanding what makes a great hire. 

Data-driven hiring has become increasingly valuable when used as part of a strategy, particularly in competitive markets. Many businesses now incorporate data to bolster their recruitment efforts. In fact, 90% of Fortune 500 companies use applicant tracking software (ATS) alone. By integrating data in hiring, opportunities for improvement can be spotted quickly. 

The benefits of using data in recruitment 

There are a number of benefits of data-driven recruitment that make it a powerful and effective accompaniment to traditional hiring methods. Here’s how data can enhance your strategy.

More informed hiring decisions

Adding a data-informed approach helps to identify candidates who are more likely to succeed in a given role. Businesses using techniques like predictive analytics have been found to be 56% more likely to make high quality hires. By analysing historical hiring data, you can pick out candidates who are the right fit by identifying trends in previous successful hires.

Reduced cost of hiring

Identifying future needs

How to integrate data in recruitment strategies

Track the right recruitment metrics

By keeping an eye on recruitment data, both strengths and areas for improvement are easy to monitor. For example, if time-to-hire is longer than expected, it can trigger you to find the bottlenecks in your process. Understanding these metrics allows you to make the most impactful changes at the right time. 

Use predictive analytics for hiring and retention

Implementing predictive analytics shows you which candidates are more likely to thrive in a role. By analysing past hiring trends, you can also understand which characteristics and skills lead to long-term success. When coupled with professional judgement, a data-backed decision is one you can make with confidence.

Track live candidate behaviour

Build a talent pipeline

Data allows you to be proactive and keep potential leads warm. By tracking talent over time, you can have a pool of qualified and interested individuals ready when a position opens up. Proactive recruitment ensures you’re ahead of the curve and only open your doors to the strongest candidates

Why partnering with a recruitment agency helps you make better hiring decisions

While using data is certainly powerful, hiring remains a people-centric process. Partnering with a recruitment agency like Marks Sattin ensures you not only benefit from data-driven insights but also receive guidance on the human elements of recruitment, helping you to make well-rounded hiring decisions. 

With over 30 years of experience, we know what works and what doesn’t. We take the time to understand the unique hiring challenges of businesses. By combining data with personal consultation, we create tailored recruitment strategies that go beyond statistics to find the best fit for each role. 

Take your recruitment strategy to the next level

If you’re ready to make smarter hiring decisions, we’re here to help. Whether you’re hiring for roles in technology, finance, and beyond, our team is on hand to guide your hiring strategy. As part of our client offering, we help to increase candidate quality and lower the time spent on hiring for you.

Want to find out more? Submit a brief today and we’ll get in touch to discuss how we can support your hiring needs.